How to create a long-term SEO strategy?

Table of Contents

It is known that the operation of search engines and their mechanisms are constantly changing and developing, but to a large extent, these changes are not drastic. Almost all the recommended techniques remain with minor modifications.

With updates and new tools coming out, we have more options, such as a whole range of social media services. Of course, it should be remembered that doing it once requires us to maintain the process because the effects will not be the same after a long time. So how can we achieve long-term SEO results?

It is divided into three interrelated elements:

  1. Technical
  2. Contents
  3. Marketing


These three elements make up the pillars that, when strengthened in a good way, make our strategy effective. It's important to remember that a good strategy can achieve good long-term results, even if the tactics of our actions change. Even when tactics change, a good strategy remains

Technical element

  • Proper arrangement of internal links, i.e., ensuring that the structure of the page is as simple as possible, gives Internet users the opportunity to navigate our website in the simplest way with the least number of clicks.

  • Using navigation can be helpful.

  • Sitemaps, both for search engine robots (in xml format) and for Internet users, are useful. Of course, those used by web users are also used by robots.

  • Well-constructed URLs, preferably as simple as possible and containing keywords, can be beneficial. It's important to avoid unnecessary numbers and variables in URL addresses and to use good link descriptions and legible, carefully constructed meta tags.

  • Applying canonicalization can help to ensure there is no duplicate content on our site.

  • Use of headings, including proper labeling and gradation, can be helpful.

  • Optimally using images by inserting a unique name for each image in the "alt" function can be beneficial.

  • Skillfully managing the robots.txt file is another important element.
    Finally, the content of the page is a crucial part of the puzzle due to its value, uniqueness, and variety.

Content element

Unique content is one of the most difficult elements and causes problems for many people. Some people try to get around this problem by using copied content, but this often does not bring any long-term benefits. So, what can we offer Internet users that is special? Some examples include:

  • Hiring copywriters and creative people who have no problem creating unique and interesting content.
  • Extracting content from internal databases, combining data, and presenting it in an interesting way.
  • Collecting and publishing content through the prism of a subjective view of the problem, etc.


Useful content for Internet users is closely related to its uniqueness. When a web user types a query into a search engine, they expect an answer. This answer should be exhaustive, valuable, and simply useful to them. We can understand this ourselves when we are looking for something on the web and waste time on thousands of gibberish that may have attractive titles but nothing more.

Sharing your content can be beneficial if it is unique and useful. Many plugins for popular social networking sites provide the opportunity to distribute your content. Thanks to them, the message can echo throughout the network.

The last piece of the puzzle is marketing, which appears to be the culmination of the above two elements. Good marketing is necessary in addition to our optimization efforts and content creation process. Without it, our strategy is incomplete.

Marketing element

Identifying target groups: reaching groups of Internet users interested in a given topic and building an action plan to attract them is important. We must try to create a community that is interested in the essence and topic of the site. Strengthening relationships, cultivating loyalty, building relationships, and acquiring new users are all necessary.

Email marketing: classic and one of the oldest forms of online marketing, but it is still effective today when we plan the campaign intelligently and target well-chosen target groups.

Data analysis: it is important for measuring conversions and everything else, including testing landing pages, setting goals, measuring success, learning from failures, and more. Using tools like Google Analytics can be very helpful.

Link building: Promote your business on the Internet using important and desirable pages related to the subject.

Content evangelism: spreading the good word offline through meetings, conferences, camps, etc.

If we are not performing well, stably, and effectively in some of the individual components of this pleasant and simple behavior plan, then we are simply falling behind the competition. Unfortunately, this is a very common situation where you tend to chase your competitors instead of staying one step ahead of them. It is very sad.