Below I will describe such an issue as "content licensing", i.e. content licensing as a good and effective way to position your own website.
The idea of content licensing is to gain value and traffic from other websites by publishing website materials on third parties. The publication of the material is done by enabling the download of materials with a link to the source.
By materials is meant, for example:
Ideally, content sharing should be as easy as possible and the process itself should not be too restrictive. The less restrictions, the more often Internet users download materials.
The key in this matter is the freedom to download content, provided that a link to its original or a defined source within the website is retained. This cardinal rule should be strictly adhered to and watched over, because as a consequence of not observing it, the website will be "cannibalized".
Each downloaded material is tantamount to obtaining a link to the website.
Value for SEO
Duplicated content – The problem of duplicate content in the case of licensing is eliminated because the website from which the materials are downloaded is its source. If the content is unique, it is indexed very quickly, and any subsequent publications do not harm the source.
Page ranking – If the page obtaining the articles will try to compete with the source in any way, the power transmitted by the link gives big bonuses, conveys page rank, and is a kind of vote for the page in the search engine ranking.
Links – Another advantage of content licensing is the acquisition of the so-called "deeplinks". In large websites, the structure of pages is very extensive, and it is not so easy for search engine bots to reach deeply embedded pages. Direct linking to such sites gives quickly achievable results.
Possibility of more effective presentation of content to Google – Having knowledge of where the source of the material is, creating sitemaps (and other SEO tools) for search engines becomes a simpler and more effective process. The promotion of the above-mentioned "duplicate content" is cut off at this point
What can the site gain from sharing content in this way?
- Get many high quality backlinks
- A great solution for large sites
- A variety of linking domains and IPs
- Strengthens your brand
- Opens opportunities for business models
Rules to follow when licensing content:
1 – Backlink with defined anchor text. a clean link without the nofollow attribute, and the prohibition of using any techniques to block access by search engine bots.
2 – Downloading content must be as simple and user-friendly as possible:
- Creating a dedicated page for this purpose
- Clear regulations that must be accepted before downloading the material
- Compliance with the link policy
3 – Offering direct content to the owners of high-quality websites (the higher the DR of the website, the greater the value provided by the links)
4 – Avoiding posting content on weak subdomains (due to the negligible value provided by those links).
Control it with API
To control the traffic and the links themselves, you can create an API that gives you the ability to:
- Linking source
- Setting anchor text
- Measuring traffic from these sources
- Control of the correct use of materials
- Control of the publication of material on third parties (quantity, where, when)